Architizer & Chaos present:

The Future of Architectural Visualization

Discover insights into visualization trends, the impact of real-time rendering, and the rise of AI.


Through a commissioned study conducted by Architizer on behalf of Chaos, we surveyed design professionals to understand the state of architectural visualization and what to expect for the future. We asked:

  • How are visualizations produced in your firm?
  • What impact does real-time rendering have?
  • What approach are you taking toward the rise of AI?


We partnered with Architizer, home to the world’s largest community of architects online, to understand the current and future state of architectural visualization. More than 2,000 design professionals were surveyed from firms based in the USA, UK, Australia, Germany, and numerous other countries worldwide.

The average survey participant worked in a design firm of 20-100+ employees practicing architecture or a specialist discipline such as interior design, engineering, landscape architecture, and product design. The survey findings form the foundation for the report, and the information below is a snapshot of what the report will cover.

Fast Paced and Widely Practiced

Real-time rendering is an essential part of architects’ workflows

More than 75% of respondents indicated they use real-time rendering daily or at least twice per week. These numbers confirm the prevalence of real-time rendering in the everyday workflow of many architects and indicate that the technology is well established in the industry.

Real-Time Rendering: A Revolutionary Change

Nearly half of architects use real-time rendering to speed up projects

46% of respondents stated that saving time and speeding up the design process was a key benefit for them. Quickly applying and reviewing different material options (selected by 54% of respondents), walking through a model with clients or collaborators (50%), and reviewing daylighting instantly in 3D (48%) were all popular selections related to increased efficiency.

Artificial Intelligence: A Disruptor Catching On Quickly

More than half of firms are already using AI to improve visualization

55% of respondents are either fully embracing AI (22%) or have begun experimenting with AI (33%) in relation to architectural visualization. While the percentage of respondents that have begun experimenting with AI is fairly consistent across firm size, larger firms are fully embracing AI more quickly than smaller firms.

Key benefits of real-time rendering

Download the report