What was the goal of your product / business idea?

Thomas Willberger
In the years before Enscape’s founding, we already offered architects and project developers interactive real-time visualizations, which were made by hand on the basis of gaming engines. In doing so, we discovered that the step from planning data to the gaming engine is often too complex to be applied in everyday design. Many BIM models already have a high degree of detail, which would be lost during conversion processes. Therefore, we wanted to develop a software that gets the most out of the existing planning data and provides the designer real-time visualizations with little additional effort.

Moritz Luck
In discussions and at trade fairs we increasingly received the feedback from designers and architects that they perceived real-time visualization of their projects meaningful; however these opportunities were not always available to them due to expensive iteration loops with agencies or missing project budgets.

It was also very important to us that our software provided actual real-time visualization of outstanding quality and that the architects could maintain complete control over their projects.

Thomas Willberger
We want our users to achieve brilliant results that would otherwise only have been possible through a rendering professional with several man-hours to budget.

Which challenges had to be overcome?

Moritz Luck
The AEC market has an existing reseller structure its own dynamics, where we first of all had to find out what worked well for us.

Thomas Willberger
Often our product development is a balancing act: Enscape should achieve great results quickly and easily, since the product is tailored to its target group of architects. However, there are also users who want to configure every detail. Here we must find a middle ground and develop a feeling for which adjustments are necessary and which parameters are identical among all users.

What important steps / milestones have been taken?

Moritz Luck
At the very beginning we started with 6 people in a small room at the university. It was an indescribable feeling when we were able to rent our first official office. And just a few months later we moved again, to the Erbprinzenstraße. In August 2018 we moved into the new building due to the strong growth.

Thomas Willberger
We usually accomplish our goals in series of many small steps: Sometimes we release a great new version that supports new design software. Or we launch a new campaign to shows the great results our users are getting. There are many successful projects, small and large, that mean a lot to us.

What events shaped you?

Thomas Willberger
When the company was still quite young, I was alone at a trade fair to present Enscape at a booth. Of course, you are a bit unsure and curious about the upcoming feedback in such situations. To my surprise, many people already knew about Enscape and were thrilled with it. One user even wanted to take a selfie with me. That was very funny and showed me that we are getting better known in the market.

Which feelings, thoughts and doubts accompanied you?

Moritz Luck
You learn over the years and so gain security and confidence. However, before every release we are still nervous whether our customers will like it. In order to collect feedback early, we also offer our users pre-release testing of so-called preview versions. Our entire team strives to understand and help our users. But a bit of nervousness remains every time we trigger the “magic button” before a release.

What is the situation today? What has changed?

Thomas Willberger
We still have the same ambition and mission as at the beginning: to develop a real-time 3D rendering software, so that architects can navigate their projects in photorealistic quality, also in the VR.
We have learned a lot with each new release, some of which has already been implemented and now we want to further increase the added value for our customers, in order to further expand our market position.

Moritz Luck
Of course, there are always challenges to master. We continue to receive ideas and wishes from our customers and can also proactively fulfil some of them. At the same time, we also make sure that the development of our product makes sense and that we continue to focus on our core competence.

Thomas Willberger
The exchange with our community is particularly important to us. Whether new trends and future developments in the field of BIM or design, we areon the cutting edge. And of course our development agenda also benefits from a lively exchange. However, I must admit that we attach at least as much importance to breaking new technical ground. This in turn benefits the further development of our product, which sets us apart from other solutions.

Moritz Luck
This technical development is also driven internally, of course, and our feedback culture has proven itself on several occasions. With each new colleague we get new impulses and ideas that help us all move forward. And we are only at the beginning of our journey!